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Introducing Midnight Mixers - World Class Craft Mixers, Made in Australia

Introducing Midnight Mixers - World Class Craft Mixers, Made in Australia

After two years of burning the midnight oil, two years of planning, intense product development and drawn-out production trials, we are finally ready to release our very own Midnight Mixers range. This is something we’ve dreamt about for a long time. Working with so many wonderful artisanal distillers, we knew that there was a gap in the market for a no-compromise, world-class, locally produced set of mixers. For a host of reasons that would take too long to detail here, we found ourselves in a position to deliver a range that we were sure our clients would love, our team would be proud of, and that stood up to our core values. We also sought to establish the kind of sustainable and environmental credentials that are often missing from the mixer world.

Our launch range uses only natural quinine, and high-quality fruit essences and herbal extracts to form the flavour bases. Each mixer is designed to be as intense and flavourful as possible, yet also work seamlessly with the best craft spirits.

As far as our environmental approach goes, the Midnight Mixers packaging is designed to attain the highest levels of sustainability. From the low-weight, Australian-made, fully recyclable cans; to our cartons being made exclusively (and locally) from 100% recycled cardboard (95% post-consumer and 5% industry by-product); and our adhesive tape being fully biodegradable, everything has been designed to minimise our impact on the planet. Careful attention has been paid to ethical sourcing, and we’ve managed to avoid any plastic or glass—apart from being much heavier, glass is often imported and it’s much more difficult and energy-intensive to recycle. And of course, all our production is local.   

Our cans are both bar and retail friendly. They’re a perfect serve at 200ml and are light, stackable and compact (much more so than glass). Once used, they can be easily crushed for maximum space efficiency in the recycling. They are also stackable—both in and out of their 4-pack sleeves—and are easily identifiable by their distinctive colours (even at Midnight!).

Although we’ve used only the finest ingredients, our prices remain very competitive. This is because we’ve cut out the middleman, so to speak, being both the producer and the distributor. This allows us to reinvest more in the things that count: the products themselves and our customer service. 

In a mixer landscape increasingly dominated by corporate buyouts and imported, mass-produced products, we’re proud to now be offering a world-class range of mixers that are independent and Australian-owned. We hope you like the launch range—it’s only the beginning, with arguably our most exciting product still to come. Stay tuned and please contact your account manager if you’d like a set of samples.

The Wines

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