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Mezcal’s bubble shows no sign of bursting, and as demand increases, so does the call for an entry-level option. Authenticity and affordability have never been the easiest of bedfellows—especially for a spirit often produced by techniques that have been unchanged for hundreds of years. Indeed, most attempts to hit a lower price point have come at the expense of both Mezcal’s ancestral roots and fairness to those who craft it. The young founders behind Mezcal Unión set out to change that by taking a people-first approach to their treasured local drink. To date, the Unión has brought together more than 50 families across 20 palenques, offering them a fair-trade business model and a path to social and economic development.
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